17:50 - 18:20
DON’T DISRUPT, BUT DELIGHT. DESIGNING A WORLD WHERE PEOPLE GET SICK NO MORE. -
Disruption often gets associated with the moment Kodak vanished from sight or Uber and Airbnb started their march to fame. Disruption allows, using emerging technologies, novel design ideas and business models from different verticals, to revert our current sickcare system into something much better. A healthcare system making money from keeping us healthy. That is, if we manage to network our stand-up, start-up or scale-up and partner across different silos. If that happens, open innovation equals co-creation and becomes the shortest path to customer delight. In healthcare that means we get sick no more.